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| Problem:
A major building overhaul prior to the opening
of the UKs number one music retail outlet
on behalf of one of our clients, Dawsons
Music (national music retailer 2004) |
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Visions
creative solution: Dont just shrink-wrap
it in plastic.
instead commission leading artist Jai Moodie to create
10
stunning canvasses promoting the store, generating street
level awareness and acres of positive media coverage.
Subsequent to the stores opening these were showcased
in a major arts exhibition. |
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